Fitbit and others are partnering with fashion designers for wearables

I used to think of Fitbit’s form-factor (and custom charger) as a significant con. Custom bands, pendants and other holders could turn it around for me.

from How Fashion Brands Are Beginning To Take Over The Wearables Market [CES 2014] РPSFK:

Also recently, Fitbit has announced a partnership with Tory Burch to create a collection of stylish wristbands and necklaces for Fitbit Flex. The collection includes wristbands, bracelets, and pendants that can hold the Fitbit Flex tracker.